8th Annual Pricing and Reimbursement Conference - 11th - 12th June 2009, USA
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8th Annual Pricing and Reimbursement Conference Develop and leverage value enhancing pricing and reimbursement strategies
11th – 12th June 2009, Sheraton University City Hotel, Philadelphia, USA
Key Speakers:
• Samir K.Bhattacharyya, Senior Director Global Marketing Home Hemodialysis Therapy, Baxter Healthcare • Alina Ciobanu, Manager, Health Economics & Patient Access, Astrazeneca • Dr. Elyce A. Biddle, Senior Research Economist, National Institute for Occupational Safety and Health, U.S Govt. • Robert Humenick, Head Pricing and Reimbursement, Wyeth Pharmaceuticals • Dee Woodhull, CIH, CSP Senior Consultant, ORC Worldwide • Dr. Kevin W. Mayo, Vice President, Bridgehead International, Professor, University of the Sciences in Philadelphia • Dr. Nick Poulios, VP-Pricing & Reimbursement Strategy, Patient Access & Public Policy, Elan Pharmaceuticals • Todd Evans, Director, Pricewaterhouse Coopers • Dr. Eugene Mick Kolassa, Chairman, Medical Marketing Economics, LLC • W. Neil Palmer, Vice President, Pricing & Reimbursement, RTI Health Solutions • Christian Schuler, Partner, Simon-Kucher & Partners • Senior Principal, Pricing & Market Access, IMS Consulting • William Haddad, CEO, Biogenerics • George Wyatt, Managing Director, Wyatt Health Management • Sanjay Bajpai, President, Institute of Pharmaceutical Management • Cyrus Chowdhury, Management Consultant, Insight Strategy Advisors
Platinum Sponsor:
Operating in more than 100 countries, IMS Health is the world’s leading provider of market intelligence to the pharmaceutical and healthcare industries. With $2.2 billion in 2007 revenue and more than 50 years of industry experience, IMS offers leading-edge market intelligence products and services that are integral to clients’ day-to-day operations, including portfolio optimization capabilities; launch and brand management solutions; sales force effectiveness innovations; managed care and consumer health offerings; and consulting and services solutions that improve ROI and the delivery of quality healthcare worldwide. For further information please visit: www.imshealth.com
Sponsor:
PriceSpective is a management consulting firm specializing in innovative strategies to identify, capture, and communicate value for products, portfolios, and companies in the biopharmaceutical arena. We are uniquely positioned to deliver expert guidance in integrated global pricing and reimbursement (P&R) strategy due to our depth of experience with pricing and market access dynamics and the active engagement of our senior leadership. A flat operational model ensures that senior personnel are deeply involved in all aspects of project delivery to guide and ensure actionable insights. PriceSpective has experience in over 30 markets across North America, Europe, Asia, Latin America, and the Pacific region. Offices in London, Los Angeles, and Philadelphia provide the geographic scope tosupport our global capabilities. These locations are staffed by a team of experienced pricing professionalswith a mix of pharmaceutical industry, payer, medical, and consulting backgrounds. For further information, please visit www.pricespective.com.
Media Partners:
PharmiWeb.com BIOTECHNOLOGY EUROPE Future Pharmaceuticals InPharm BioSpectrum BusinessMonitor Applied Management Consultants Pharma and Healthcare Insight
“The global pharmaceutical pricing and reimbursement environment is notoriously complex and continuously changing. Pharma companies must implement strategic pricing assessments across global markets and product lifecycle phases in order to develop effective pricing policies.” (Source: Business Insights)
Pharmaceutical companies are facing challenges in the present economic climate. An effective pricing strategy is vital in implementation of assessments of cost effectiveness.
Visiongain’s 8th Annual Pricing and Reimbursement conference is aimed at providing you with the opportunity to gain an understanding of the healthcare market dynamics and P&R environment and create an effective price policy. This 2 day event will help you achieve competitive advantage in current pricing and reimbursement environment.
Why Attend? • Share and discuss the key global pricing and reimbursement approaches • Learn about the current global pharmaceutical market • Analyse the future pricing trends in US • Gain insight into the role of health economics in pricing • Design innovative P&R strategies for biopharmaceuticals • Stay up-to-date on the latest innovations in pricing and reimbursement • Seize this opportunity to network with leaders from pharma-biotech, healthcare and regulatory agencies • Make the most profitable decisions
-Pricing-
Standard Rate for 2 day conference- £1299 + VAT:£194.85 = Total:£1493.85
Academic & Health Care Organisations Rate for 2 day conference- £699 + VAT:£104.85 = Total:£803.85
If you would like to send more than 1 person then take advantage of the 3 for 2 offer. Send 3 people but only pay for 2. Excellent networking opportunities. Secure your delegate place today!!
- How to book –
Booking is simple! All you need to register is contact Suvitha. You can either call me on TEL:+44(0)2075499946 or email:suvitha.damodaran@visiongainglobal.com
Please feel free to contact me should you have any questions, I look forward to hearing from you.
Kind Regards,
Suvitha Damodaran Visiongain – Ltd.
Conference Agenda
Day 1, Thursday, 11th June 2009
09:30 Registration and refreshments
10:00 Opening address from the chair
Dr. Eugene Mick Kolassa Chairman Medical Marketing Economics, LLC
10:10 Identifying and overcoming the limitations of current approaches to pharmaceutical pricing • Why basic economic assumptions and models don’t apply to pharmaceutical markets • Why many pricing research approaches either ask the wrong questions or lead respondents to the wrong answers • Why failure to develop true pricing strategies always leaves money on the table • Why a lack of policies leads to bad pricing • Why failing to understand value is the number one pricing mistake • How to bring some pricing discipline and pricing power to your firms
Dr. Eugene Mick Kolassa Chairman Medical Marketing Economics, LLC
10:50 How to develop an effective pricing and reimbursement strategy? • What is an effective strategy? What should the goals be for any strategy? • The development process and how to maximise value from the outset: the lessons of strategic pricing assessments • How to stand out from the crowd and develop genuinely innovative P&R strategies
Sanjay Bajpai President Institute of Pharmaceutical Management
11:30 Morning refreshments
11:50 Latest innovations in pricing and reimbursement • Assessing approaches to innovation in the realm of P&R • The importance of price optimization and individually tailored pricing • Innovative pricing strategies
Robert Humenick Head Pricing and Reimbursement Wyeth Pharmaceuticals
12:30 The future of strategic pricing for pharma Changing business landscape, future of pricing and strategic opportunities for the pharmaceutical industry Exploring how the industry’s approach to sales and marketing will change as it moves towards providing a range of new products and services to the market Addressing the relationship of value based benefits, outcomes and comparative effectiveness to future pricing strategies
Todd Evans Director PricewaterhouseCoopers
13:10 Networking lunch
14:30 Assessment of EU market growth of private healthcare vs public • Where is the trend line heading? Are traditional levels of public healthcare provision sustainable? • What is the landscape for private healthcare provision in Europe? • Increasing private provision of healthcare will involve addressing traditional ideological concerns, making private healthcare more attractive and driving accountability of public healthcare providers
15:10 Comparing the European/US/Canada P&R and HE&OR systems • What are the similarities between the systems and is there a trend to harmonization? • What are the crucial differences and which system is most effective? • What are the implications of developing trends in different P&R systems?
W. Neil Palmer Vice President, Pricing & Reimbursement RTI Health Solutions
15:50 Afternoon refreshments
16:10 China: Portfolio, Pricing & Market Access • Portfolio optimization: Multinational Acclimation • Pricing: Draconian Dragons • Market Access: Guanxi Reimbursement
Cyrus Chowdhury Management Consultant Insight Strategy Advisors
16:50 Analyzing the future pricing trends in US • Obamamania, will it effect the development of the P&R system in the US • Cost-effectiveness in assessing pharma products, will the US adopt such a system in line with spiralling healthcare costs • Will the US continue to be a lucrative country for headline pricing trends, where next? Panel members will be drawn from the speakers who take part on day one or day two.
Panellists: Dr. Nick Poulios, VP-Pricing & Reimbursement Strategy, Patient Access & Public Policy, Elan Pharmaceuticals Dr. Kevin W. Mayo, Vice President, Bridgehead International, Professor, University of the Sciences in Philadelphia Senior Representative, IMS
17:30 Closing remarks from the chair
17:35 Networking drinks reception Take your discussions further and build new relationships in a relaxed and informal setting
Day 2, Friday, 12th June 2009
09:30 Registration and refreshments
10:00 Opening address from the chair
Dr. Elyce A. Biddle Senior Research Economist National Institute for Occupational Safety and Health, U.S Govt.
10:10 How to maximize return on investment? • All about ROI: – What metrics are appropriate? – How do you actually analyse your ROI? • How do you ensure that your P&R strategy is genuinely and consistently creating value? • How will broader market and policy changes affect the measurement of ROI?
George Wyatt Managing Director Wyatt Health Management
10:50 Presentation to be announced
Alina Ciobanu Manager, Health Economics & Patient Access Astrazeneca
11:30 Morning refreshments
11:50 Strategy to implementation: Patients receive treatment choice • Show how health economics was used to increase reimbursement for therapy access • Demonstrate the need for collaboration between and within organizations for achieving target results • Discuss importance of communication strategy and execution plays a significant role in healthcare policy changes
Samir K. Bhattacharyya Senior Director Global Marketing Home Hemodialysis Therapy Baxter Healthcare
12:30 Assessment of trends in generic pricing in US • Pricing methods for generic medicines, what is the state of the art? • Countering generic medicines pricing; tools and tactics • Trends in generic pricing specific to the US, in what direction is this going?
William Haddad CEO Biogenerics
13:10 Networking lunch
14:10 Key global pricing and reimbursement approaches • Making a global play: is there a P&R strategy that is effective everywhere? • Can the development of a globally-focused strategy actually contribute to P&R harmonisation? • The importance of the product and evolving product trends to the feasibility of a global strategy
Senior Principal Pricing & Market Access IMS Consulting
14:40 Measuring the value of reducing the risk of occupational injury or illness on the firm • Reducing or eliminating hazards to protect employees can reduce costs and increase production • Value is found by reducing costs and increasing production, as well as accomplishing other business objectives • The specific financial benefits of reducing risk may be found throughout a business process, and can be substantial • Risk reduction may enable the achievement of non-financial benefits that have an indirect relationship to cost and production
Dr. Elyce A. Biddle Senior Research Economist National Institute for Occupational Safety and Health, U.S Govt.
Dee Woodhull CIH, CSP Senior Consultant ORC Worldwide
15:20 Pricing & reimbursement and market access strategies for new oncology products • Current global pricing & reimbursement landscape for new oncologic agents • Future trends and challenges in P&R for oncology products • Lifecycle P&R issues associated with oncology drugs • Developing successful international P&R strategies for oncologic agents • Risk-sharing for pharmaceuticals in the US and EU
Christian Schuler Partner Simon-Kucher & Partners
16:00 Afternoon refreshments
16:20 The ultimate patient access: keeping the patient off the illness curve
Dr. Nick Poulios VP-Pricing & Reimbursement Strategy, Patient Access & Public Policy Elan Pharmaceuticals
17:00 Health Economics and its contribution to effective and sustainable P&R strategies • The ever more important contribution of Health economics and Outcomes research as a key component of P&R strategies • Taking the lead on health economics to get ahead of restrictive regulation and regional idiosyncrasies • Expected evolution or maybe the revolution offered by health economics and outcomes research, a critical assessment
Dr. Kevin W. Mayo Vice President Bridgehead International Professor for Mayes College of HealthCare Business and Policy (University of the Sciences in Philadelphia)
17:30 Chair’s closing remarks
17:40 End of conference
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